Viña Carmen strengthens its presence in China by participating in one of Asia’s leading wine and spirits fairs

From March 22 to 24, the Chilean winery took part in the Fine Wineseer Fair 2025 with its top and high-end wine portfolio: Carmen Gold, Carmen Delanz, Carmen DO, and Carmen Brut Nature, in addition to hosting a Wine Dinner with key clients from the region.

The Chinese market continues to attract renowned international brands seeking to expand their presence in Asia. In this context, the Fine Wineseer Fair 2025 was held—China’s leading trade fair for wine and spirits. This prestigious event, hosted at the Niccolo Hotel in Chengdu, brought together prominent importers and distributors from the industry, offering a unique platform to explore the best of the global wine scene.

Viña Carmen, one of Chile’s most iconic wineries, participated in the “World-renowned Winery” section with its exclusive collection of top and high-end wines, represented by four labels that pay tribute to its enduring winemaking tradition: Carmen Gold, Carmen Delanz, Carmen DO, and Carmen Brut Nature. Each wine stands out for its distinctive and innovative character, backed by the winery’s extensive winemaking experience, expertise, and unwavering commitment to excellence.

As part of its agenda in Chengdu, Carmen hosted an exclusive Wine Dinner with key clients from the Chinese market to strengthen and deepen strategic relationships. The event featured the participation of Rafael Martínez, Export Commercial Director at Santa Rita Estates, and Vincent Xia, Luxury Sales Director China. The dinner included a special tasting of Carmen Gold 2022, Carmen Delanz Cabernet Sauvignon 2021, Carmen Delanz Carmenère 2021, and Carmen Brut Nature.

These wines are inspired by the winery’s 170-year-old legacy and are crafted from the finest terroirs across Chile, each chosen to best express its respective variety: Alto Jahuel in the Maipo Valley, Apalta in Colchagua, and Limarí, Leyda, Itata, and Maule.

Through this participation, Viña Carmen reaffirms its dedication to excellence, innovation, and uniqueness, as well as its position as a benchmark for Chilean wine in the world’s most demanding markets.